Watch Brothers London Shoots

Watch Brothers London is a UK-based watch dealer specialising in Neo-vintage timepieces, intriguing finds, and often overlooked gems. If it's something you wouldn't typically come across in a display window, you're likely to find it at Watch Brothers London—an absolute must-visit destination online, whether you're in the market for a watch or simply seeking a passion-driven scholarly experience.

As a fan of the intriguing and unusual myself, Ben and I started collaborating in 2023 to photograph the latest watches offered by Watch Brothers London, with one critical focus: to showcase haute watches in real-world settings. These images are captured without studios, fixed lights, or heavy editing. Everything you see here is shot in naturally lit, authentic environments and situations (yes, the beers you see are actually being consumed).

How would your treasured perpetual calendar look after a casual evening with friends at the pub? Or imagine that rare, elegant dress watch paired with your favourite hoodie while lounging around on a lazy Sunday afternoon. These genuine moments are what I aim to capture when working with Watch Brothers London.

Regardless of their complexity or price tag, watches should feel relatable and unpretentious, and that's precisely what you'll see here.

All the images in this collection are planned, orchestrated, shot, edited, and delivered entirely by me.