Mr Watchley

Mr Watchley is a Belgium-based website dedicated to specialising and curating rare, pre-owned luxury watches. The team painstakingly source the most desirable examples of remarkably rare and sought-after timepieces that excel in condition and completeness. I work closely with the team and the founder of Mr Watchley to craft descriptions that add context to the watch in question with a look at the model’s lineage and how it came to be. This also includes an accurate portrayal of the exact piece being offered, detailing every facet of its form, function, and condition. My work here also looks to introduce an editorial tone to a conventional product description, almost bridging the gap between outright content and descriptive, sales writing.

Furthermore, I collaborated with the team to add a new key feature to each listing titled ‘How It Wears’, which further explores how the watches feel on the wrist and in the flesh. Below you will find the complete list of my written work published on Mr Watchley.

All images on this page are the property of Mr Watchley.