Through real-world photography and emotive storytelling, I'm on a mission to demystify watches and celebrate their cultural significance.

Clients Include:

Hodinkee

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Mr Porter

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Studio Underd0g

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Fears Watches

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The Strap Tailor

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James Porter & Son

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Watch Brothers London

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Spear's

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Fratello

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Phillips

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Hodinkee • Mr Porter • Studio Underd0g • Fears Watches • The Strap Tailor • James Porter & Son • Watch Brothers London • Spear's • Fratello • Phillips •

As a full-time watch writer and photographer, I work closely with my international clients to deliver impactful and effective content, exciting storytelling, and detailed explanations the full spectrum of watch scholarship can comprehend. I have a particular fondness for sharing the personal side of horology, whether through a series of photographs that show watches in the real world, a written article sharing experiences and telling a story, or simply through a post on Instagram. Most of all, it's about celebrating the people that make up the fabric of this captivating industry.

Time for a secret Lange reference. With no more than 200 pieces produced and zero mention of it in official literature, the 101.027X Lange 1 is the definition of under the radar. You’d be forgiven for not being able to spot why it's special, s
Breguet’s caseband fluting has to be one of the classiest touches in case manufacturing. Shot for @watchbrotherslondon @montresbreguet
I guess it’s now grey and knits season. @hamiltonwatch
Studio Underd0g tackles its next challenge head-on: the difficult second album. As of today, say hello to the second chapter of the Studio Underd0g story, the 02 Series, and folks, we have ourselves an incredibly dynamic field watch. 37mm, Swiss-ma
You can’t help but smile when you put this baby on. 📸 Shot for @watchbrotherslondon
What approach do you take when it comes to buying watches? Do you favour slow and curated, or have you amassed one hell of a collection? I’m curious to hear which approach people favour, drop those comments below! For me, it’s about hav
@thestraptailor’s Heuer Carrera 2447D is tasty, with a capital T. Would love a 2447NST or 3647N one day – I’m not fussy. Even one of the 90s Carrera re-issues would work.
The all gold everything Santos Carreé is a real thing of 1980s evoking beauty. This particular 2960 was shot for @watchbrotherslondon 🔥